Make Facebook Work For Your Business: The complete guide to Facebook Marketing, generating new leads, finding new customers and building your brand on ... Social Media Work For Your Business 1) by Alex Stearn

Author:Alex Stearn [Stearn, Alex]
Language: eng
Format: epub
Publisher: Alex Stearn
Published: 2014-10-07T18:30:00+00:00

While images are definitely more effective and receive higher engagement, there is still room for text only posts to deliver the occasional tip, a greeting, or to ask a question. There are some pages that are very successful at creating engagement with a large number of text posts, but in the end it always comes down to the quality of the content.

Highlighted Posts

If you have a particularly important post or a really compelling image or infographic that needs space, using a highlighted post is a great way to draw attention. The highlighted post spans the whole width of the News Feed and is an excellent opportunity for you to showcase your story. You can really create the "wow factor" with a highlighted post.

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